Today I saw the headline: "How 'Star Wars' Got Made". And of course what that made me think is the question was how the linguistic type 'Star Wars' got made. And that was an odd question.
So, here is a question. Does "'Star Wars'" refer literally to the title, and then by synecdoche to the contents, or is there simply an orthographic convention whereby we put titles in italics or quotation marks, but the quotation marks here are not an instance of the quote functor? I am thinking it's just orthographic rather than a case of synecdoche, especially since there are no corresponding markers in speech.