When the devotion is centered on a saint, that deepens the community aspect by extending it beyond death.
From this point of view, I think I can now understand the ways in which we pay respect to Mary under many appellations like "Our Lady of Czestochowa", "Our Lady of Mount Carmel" and "Our Lady of Perpetual Help." For the different appellations connect one with the different overlapping communities (ethnic, monastic, etc.) that are inspired by that aspect of our Lady's character and life. And part of the
richness of the life of a large vibrant community like the Church (or a nation, for that matter) are the overlapping smaller synchronic and diachronic communities found within it. Just as it is good to have particular friends, it is good to identify with multiple particular communities. All if this fulfills us as the social animals we are.Thus, those Christians, especially Catholics, who focus on the horizontal aspects of the Christian life, who take the notion of community as central, should love popular devotions. (One thinks here of Fr. Andrew Greeley as an example of this love.)